On Molly Baz and the burden of relatability
A commentary on our need for celebrities to be relatable (especially those that used to be normal), the standards working moms face, and yes—we'll be talking about mayo.
I’m in a group chat (mostly as an observer) with over 100 Brooklyn moms (most of whom I do not know IRL). Technically, it’s a place to swap and share toddler recipes but often the conversation can span a multitude of topics—some helpful, some harmless, and some divisive1. Molly Baz2 has been one of those ‘divisive topics’ in the past. This group in particular seems to not have much of a taste for her, which has become apparent over the course of various discussions recently.
Last Tuesday, off the heels of her new mayo brand, Ayoh! launching and her recent Grub Street Diet being published, Molly once again became a topic of conversation in the group chat.
Oh boy, I thought. Here we go.
I quite like Molly — I’ve been a fan of her since her Bon Appetit days, own both her cookbooks, and subscribed to her recipe club in the past. I generally enjoy her aesthetic as well, and think she’s just done a great job at branding herself.
But, I digress. Back to the chat!